Kaitlyn Britton

Visuals for companies to feel seen.

Scroll the work

(_F1) Featured

Selected work.

(_F2) About

A little about me.

Currently designing email, social, and reels.

Kaitlyn Britton
Kaitlyn Britton
Digital Strategist
Read more
Want to connect?
Kaitlyngb19@gmail.com

(_02) Work · 2024 — 26

Work.

Showing 24 of 24
Click any tile to open

(_03) About

Kaitlyn Britton.

Kaitlyn Britton
Kaitlyn G. Britton
TEXAS TECH '23

(a) Background

Texas Tech '24 — Sport Management, minor in Creative Media.

(b) Currently

Digital Strategist at One More Child. Email, social, reels, analytics.

(c) Growing into

More graphic design and photography.

(_03b) Toolkit

Tools.

Current
+ growing
CanvaDaily — social, graphics
Adobe PremiereReels, long form video
CapCutQuick turn reels
Salesforce
Marketing Cloud
Email + analytics
Sprout SocialSocial analytics
WordPressWeb updates
Microsoft SuiteDecks, docs, sheets
Claude · ChatGPTTone-tuned AI workflows
FigmaGrowing into
Adobe LightroomGrowing into · photo
Adobe PhotoshopGrowing into · photo
Adobe IllustratorGrowing into · graphics
Let's talk.
Contact →

(_04) Process

Process.

(_01) Method

Tracking & analytics.

Weekly reporting across Salesforce, Sprout Social, and native platform analytics. UTM tags on every email link.

38,000+ contact database, carefully segmented — not every email goes to the full list.

38K+
Active contacts segmented weekly
100%
UTM coverage on email links
3
Analytics surfaces reported weekly
Salesforce dashboard
Sprout report
Weekly perf brief
(_02) Method

Leveraging AI.

A company-specific tone programmed into Claude. ChatGPT for content workflows. Speed without sacrificing brand consistency.

Brand voice prompt
Workflow diagram
(_03) Method

Event support.

Coordinating annual photoshoots — shot lists, inspiration boards, set decoration, talent. Covered three grand openings this year.

Capture on mobile and professional cameras. Short- and long-form recording.

3
Grand openings covered
12+
Shoots project-managed
2
Cameras in active rotation
Sarasota grand opening
Shot list spread
On-set, behind the lens
See the work.
Projects →

(_05) Get in touch

Contact me.

LinkedIn
Kaitlyn Britton
Instagram
@kaitlyngbritton
Open to
Freelance · Full-time roles

I reply within a couple days.

(_05b) For the record

Site style guide.

Color tokens

Cream#ECEAE3
Dusty Blue#8FA9C0
Deep Navy#1F3A5F
Charcoal#2A2A28
Warm Gray#6B6660
Hairline#D9D4CB

Type scale

Display 01 — NewsreaderHeadline · 56–124px · -0.025em
Display 02 — section headsSection · 28–48px
Lede — Newsreader Light 24Lede · Newsreader 300
Body — DM Sans 16/1.5Body · DM Sans 400
Label — JetBrains Mono 12 · UPPERCASEEyebrow / Mono
script accent — Petit FormalUsed sparingly · navy

Monogram usage

kb
kb
kb
1.25px navy circle · script kb · always on cream or transparent · never filled · never stretched

Tile sizing rules

Reel9 : 16 · vertical · autoplay muted
Square1 : 1 · social posts, carousels
Landscape4 : 3 · photography, wide stills
Email crop2 : 3 · top of email + fade

Spacing

Gutter — clamp(20px, 3vw, 44px) · Max width — 1480px
Tile radius — 10px · Hairline — 1px #D9D4CB
Bento gap — 14px desktop / 12px mobile · Auto-row 90px